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The Performance Audit

[4] weeks. One number: what your asset should be earning, and why it isn’t, with every driver behind the gap identified and ranked.

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Duration
[4] weeks
Fee
[from US$X,XXX]
Your time
[8–12] hours
Output
Profit Gap Report + 90-day plan

One report. One number. Every driver behind it.

The Profit Gap Report states what your asset should be producing given its market, product and positioning, then decomposes the difference between that and what it actually produces into named, ranked, costed drivers.

It is written to be read by an owner in [40] minutes and worked by a GM for [90] days. There is no appendix nobody opens.

Executive summary & the gapRevenue diagnosisCost architecture diagnosis Operational audit scoreTechnology & data assessmentRanked opportunity register 90-day install planKPI baseline for measurement

Profit Gap Report

Sample layout. Real redacted samples available on request during the consultation.

The gap, decomposed

Rate, mix, occupancy, cost and operations, each quantified separately.

By the end of week four you will know:

  1. 01What your asset is actually capable of earning.
  2. 02Where exactly the gap is: rate, occupancy, mix, cost, or operations.
  3. 03Which fixes are worth doing, ranked by return per unit of effort.
  4. 04What it would take, in money and months, to close the gap.
  5. 05Whether your current team, technology and pricing are fit for that plan.

What happens, and what it costs you in time.

01
Week 1 · [~2 hrs of yours]

Data & access

System access, [24] months of financial and booking data, contracts, org chart. We establish the baseline and tell you immediately if anything critical is missing.

02
Week 2 · [none]

Analysis & benchmarking

Demand, rate, mix, channel contribution after cost, P&L reconstruction, CPOR and flow-through, comp-set positioning.

03
Week 3 · [~4 hrs of your team’s]

Operational review

On site where practical: property walk against a [X]-point standard, mystery stay, staff interviews, technology and data audit.

04
Week 4 · [~2 hrs of yours]

Report & plan

The Profit Gap Report, the ranked opportunity register, the 90-day install plan, and a live presentation with your team.

The only fee we charge before results.

The audit is [from US$X,XXX] per asset, quoted in full before you commit, scaled by size and complexity. It does not move, and it is credited in full against our first performance fee if you go on to work with us.

After that, our income comes out of what the asset earns: a share of the uplift over the baseline the audit establishes, or a share of revenue from the day we take responsibility for it. Agreed with you in writing before any work begins.

And a condition we put in writing: we implement only where the report identifies a profit gap of at least [X]× the audit fee. Below that, the report says so and recommends you stop. An implementation should pay for itself before it starts.

Nobody else in this market publishes a fee. We do it because a buyer who cannot see the number assumes the worst, and because filtering out engagements that are not a fit protects your time as much as ours.

The audit also does the work the fee model depends on. It establishes the baseline everything afterwards is measured against, which is why it comes first and why it is the one thing we ask you to pay for up front.

What is included
 
Baseline established and signed
✓
[24]-month P&L reconstruction
✓
Revenue, cost, operations and technology diagnosis
✓
On-site operational review and mystery stay
✓
Ranked opportunity register
✓
90-day install plan with costs, owners and dates
✓
Live presentation to you and your team
✓
The report and model are yours to keep
✓
Credited against the first performance fee
✓
Obligation to engage us afterwards
–

Three honest outcomes.

Outcome A

You implement it yourself

The report, the model and the plan are yours. Many owners run the 90-day plan with their own team. We are available for review sessions if useful, and that is the whole of it.

Nothing further to pay
Outcome B

Performance Sprint

We implement the highest-return items, usually one or two disciplines, and work them with your team. Paid from what they produce.

8–12 weeks · paid from the result
Outcome C

Performance Partnership

We work all six disciplines inside the business and stay accountable to the signed baseline, reporting monthly. This is where most assets with a material gap end up.

Ongoing · share of uplift or revenue
And sometimes

We tell you to stop

If the gap does not justify the work, the report says so. Since we are paid from the upside, an asset without one is an asset we should leave alone.

Stated in writing

Before you ask.

What does the audit cost?
A fixed fee, [from US$X,XXX] per asset, scaled by size and complexity, quoted in full before you commit. It is the only fee we charge before results, and it is credited in full against our first performance fee if you go on to work with us. We publish a band because hiding the number wastes your time and ours.
What if you do not find anything worth fixing?
Then the report says so, and we recommend you stop. If we cannot identify a profit gap of at least [X]× the audit fee, stopping there is the right call, and that is what the report will recommend. An advisory firm willing to say so is the only kind worth hiring.
How much of my time does it take?
Roughly [8–12] hours in total across four weeks: [~2] hours granting access and answering questions in week 1, availability during the on-site or virtual operational review in week 3, and [~2] hours at the report presentation. Your GM will spend more; you will not.
Do you need to visit the property?
For most assets, yes. Week 3 is an operational review and quality cannot be assessed remotely. Where travel is impractical we run it virtually with a structured video walkthrough and a mystery stay, and we tell you which conclusions are weaker as a result.
What data do you need from us?
[24] months of P&L, booking and rate data, your PMS and channel manager exports, current org chart and payroll summary, and a list of systems and contracts. If some of it does not exist or is unreliable, that is itself a finding, and we work with what you have.
Do we have to engage you afterwards?
It is entirely your call, and a meaningful share of audits end there. The report, the model and the 90-day plan are yours. Some owners implement with their own team, some take the plan to another firm. Either is a legitimate outcome, and we price the audit so that it stands alone.
Will our operator or GM find out?
Only if you want them to. We can run the audit with full team involvement, which produces better information, or discreetly for the owner. Say which on the first call.
How is this different from a feasibility study or a valuation?
A feasibility study asks whether a project should happen. A valuation asks what the asset is worth today. The audit asks what the asset you already own should be earning, why it is not, and what it would take to close the gap. It is an operating diagnosis, not a transaction document.

Book the call that starts the audit.

20 minutes. We ask about the asset, the numbers and what has already been tried, then tell you whether an audit is worth commissioning and what it would cost for your property.

A straight conversation about your property, free of charge, and an honest answer on whether we are the right firm for it.

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