We are operators who consult. Not consultants who observe.
RockSTR runs hospitality assets. That is where the advice comes from — and it is the only reason it works.
We built the system for ourselves first.
RockSTR did not start as a consultancy. It started because we bought and operated properties, and discovered that what independent hospitality assets lack is not capital, location or ambition — it is infrastructure.
Pricing without a system. Costs without a baseline. Operations without a standard. Reporting that arrives too late to act on. None of it is exotic, and all of it is the difference between a property that works and one that merely trades.
We built that infrastructure for ourselves. Today the RockSTR group operates [39] units across [7] locations through separate companies in Europe and Indonesia — including RockSTR Germany, which runs a coastal portfolio on the German North Sea. Those properties are the reason our advice works: nothing reaches a client that has not first survived our own P&L.
This advisory practice is run from Bali by Rock Short Term Rental PT PMA — an Indonesian company, in the region our clients operate in. Not a European firm flying in for a week and invoicing from Frankfurt. We work in the same labour market, the same OTA mix and the same seasonality you do.
It also means we know what an owner actually feels when a consultant proposes something. We have been on that side of the table with our own money.
Five rules we work by.
- 01A baseline before a recommendation. No engagement starts without KPIs signed by both sides.
- 02Installed, not delivered. A deliverable that is not running 90 days later did not happen.
- 03The whole P&L or none of it. Revenue advice that ignores cost structure is half an answer.
- 04The owner keeps the asset. Always. No management agreements, no incentive fees, no equity.
- 05Operator-tested. We do not recommend what we have not run.
The RockSTR Performance Framework.
Published, because with no client case studies yet, method transparency is the honest form of proof — and it is verifiable in a way testimonials are not.
- Layer 1 — DiagnoseA [X]-point examination across revenue, cost, operations, technology and reporting. Structured, scored, and identical for every asset so results are comparable.
- Layer 2 — Baseline[24] months of data rebuilt into a comparable structure, period- and seasonality-adjusted, signed by both sides before any work begins. Everything afterwards is measured against it.
- Layer 3 — QuantifyThe profit gap model: what the asset should produce given market, product and positioning, decomposed into rate, occupancy, mix, cost and operational drivers.
- Layer 4 — InstallA 90-day cadence sequenced by return per unit of effort. Each item has a cost, an owner and a date. Fees are tied to systems being live, not documents delivered.
- Layer 5 — MonitorWeekly operating pack, monthly owner report against baseline with variance decomposed, quarterly strategic review. When numbers drift, the owner hears it from us first.
A list of refusals is worth more than a list of services.
- We do not manage client assets.No management agreements, no incentive fees, no equity stakes in the properties we advise. You keep control — that is the premise of the firm, not a concession.
- We take no commission from vendors.Not from PMS providers, channel managers, RMS vendors or anyone else we might recommend. Advice paid for by the vendor is not advice.
- We do not sell software.We select it, implement it and hand you the contracts in your name.
- We do not invent proof.No fabricated case studies, no anonymous testimonials, no unsourced percentage claims. Every figure on this site is bracketed until it is verified.
- We do not lock you in.Retainers are rolling with [30] days’ notice on both sides.
Proof, before promises.
We publish our method, our portfolio and our reporting artefacts. Client case studies follow the first engagements — we will not invent them.
Publishing from Q1 2027 — with names, properties and permission. Declining to fabricate proof is itself a standard, and we would rather you judged us on the method until the results exist.
See the Performance Audit →The people who will actually work on your asset.
No junior teams. No offshore analysts you never meet. If you engage RockSTR, these are the people in the room.
Hauke Frerichs
Built and runs the RockSTR operating portfolio across Europe and Southeast Asia. Background in finance and dealmaking; works on ownership economics, acquisitions, expansion and the commercial structure of engagements.
Works on: Owner Consulting · Expansion · Investment review
Mariia Heinen
Leads revenue optimization, performance monitoring and owner reporting. Writes on hospitality profitability, revenue management and operating technology for owners and investors across Asia and Europe.
Works on: Revenue · Monitoring · Owner education
[Operations Director]
[Placeholder — position to be confirmed. Operational audits, SOP development, housekeeping productivity and quality systems across the client portfolio.]
Works on: Operations · Quality · Training
Portraits and full biographies publish with the next release. Photography brief: editorial, environmental, natural light, consistent grade.
Before you ask.
How big is RockSTR?
Where are you actually based?
You also manage holiday rentals in Germany. Doesn’t that make you a rental agency?
Do you have hospitality qualifications?
Who will actually work on my asset?
What are your terms?
Talk to the people who run the properties.
A 20-minute consultation with a principal — not a salesperson. We ask about the asset, the numbers and what has already been tried.
No pitch deck. No obligation. If we are not the right firm for your asset, we will say so on the call.
Not ready to talk? Send us the numbers instead →